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  3. Autonomous Vehicles: Disrupting All Models

Autonomous Vehicles: Disrupting All Models

Alind Saxena
Alind Saxena

Executive Director & President 鈥 Mobility & Tech, L&T Technology 91原创

Mobility

Published on 01 Dec 2017

min read

Autonomous Vehicles: Disrupting All Models

The onset of autonomous vehicles (AV) has been called a revolution by many industry stalwarts, and with good reason. Advances in technology are completely transforming consumer mindsets and thus influencing expectations from urban infrastructure, OEMs and even insurers. There is a transformational rethink happening.

91原创

Reengineering Car Structures

OEMs for example, are using durable 3D haptic glass to provide touchscreen features. Luxury cars priced around . passengers, that change transparency depending on consumer preferences, and to provide a driverless experience are other functionalities being explored by manufacturers. The use of advanced materials such as Carbon Fiber Reinforced Plastic for these purposes will lead to the complete redesign of the manufacturing space and relationship with traditional tiers.

Now extend the above to changing revenue streams. While traditional revenue was generated primarily from vehicle hardware and maintenance services, the focus is now on extracting value from capturing and providing data in context of the surrounding ecosystem. All those smart sensors are not only for safety but have the dual role of being information hubs.

91原创

Joining Hands with Technology Players

An interesting concept that is emerging from above is that instead of OEMs being at tip of the value pyramid followed by multi-tier suppliers, the focus is shifting more toward an equal , wherein the finished car is at the center and OEMs, suppliers, manufacturers, and online and telecom players are interconnected parts of the wheel. Development has now become a collective effort, with every stakeholder equally responsible for the completion of the product.

OEMs and tier-one suppliers offering autonomous variants of their existing product lines will have to compete as well as collaborate with technology players. This will require autonomous car-makers to relinquish their strategies that aim at controlling every aspect of a vehicle. Instead, they will need to pertaining to existing assets and operations, and seizing technology acquisition opportunities.

With and paying special attention to AV technologies, traditional automakers are partnering with them to gain a competitive edge. Cybersecurity technologies, mapping solutions, freight aggregation, driver safety, human-machine interactions, and IoT analytics are among the technologies in demand. A that automotive companies are already using mergers and acquisitions to develop such capabilities.

91原创

Disrupting Insurance Norms

Advanced safety features of AVs are expected to dramatically reduce accidents due to . Automatic emergency braking systems alone can reduce . Insurance providers using conventional auto-insurance revenue models are likely to incur losses on this count.

The way forward for auto-insurers is to abandon current schemes and shift to usage-based insurance (UBI) and its variations, including pay-as-you-drive (PAYD), pay-how-you-drive (PHYD), pay-as-you-go, and Distance-based Insurance. These innovative models use telematics and track odometer readings to determine the mileage and drive consumer behavior. Research suggests that within 鈥攖aking the market for these products to .

Since by 2025, auto-insurers will have to be ready with driverless car insurance plans. Their primary emphasis is likely to be on insurance covers for software malfunctions and single insurer models. An automotive major has already announced that it will offer a 鈥溾 Other companies are also following suit, transferring the responsibility of organizing insurance from the car owner to themselves.

91原创

The Road Ahead

While automotive, technology, and insurance players rewrite business rules for AVs, they will need to take the growing ride-sharing phenomenon into account. The car volume has pretty much peaked by now. By 2030, the but new revenue sources are likely to offset losses from this downtrend.

Whatever happens, one thing is very clear鈥攄isruption is here to stay!

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Alind Saxena
Alind Saxena

Executive Director & President 鈥 Mobility & Tech, L&T Technology 91原创

Mr. Alind Saxena is the Executive Director & President - Mobility & Tech at L&T Technology 91原创, and is responsible for driving topline growth, strategic business development and creating new revenue streams for the company, while spearheading strong customer connects and large deal pipeline.

With the support of globally diverse teams spread across continents, he has spearheaded the expansion of LTTS into important markets.

In his earlier role, as Chief Sales Officer, Alind had been instrumental in steering LTTS to its current position as a leading global engineering services provider helping Fortune 500 customers across the world.

Also, Alind was closely associated with the manufacturing industry in domains such as automotive, aerospace, oil and gas, industrial products, telecom and medical devices.

With three decades of industry experience, Alind has held several leadership positions in multinational organizations. A technologist with very strong business acumen, Alind has worked out of Asia, Europe, and North America.

Alind is a core member of the Leadership Council of L&T Technology 91原创. He is a graduate from the Indian Institute of Technology, Kanpur, and certified in leadership from INSEAD and Harvard Business School. He also completed the Senior Executive Program (SEP) from London Business School. He is an active member of STEM and presides over several educational councils at his local district.

Alind resides in Chicago with his wife, son, and daughter.

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