The Recreational Vehicle industry is entering a new era shaped by smart connectivity, hybrid powertrains, and intelligent design. As technology redefines performance and usability, manufacturers must align engineering innovation with the real-world needs of users to stay competitive in an evolving market.
After hitting a peak during 2021 in a market swayed by the frustrations and revelations of the pandemic, the RV industry went on a downhill road. Signs of recovery were bleak. That was until the start of this year when the RVIA issued a positive forecast. In 2025, RV shipments are expected to touch ~350,000 units – a first uptick since the 2021 peak.
While this may look like a bounceback – which it is– the RV industry is undergoing tectonic shifts as it charts this recovery.
Shifts in the purpose of the units it builds, what the buyers expect from them, and how technology innovations are changing the art of the possible.
This white paper maps those forces that are currently shaping up the RV industry, and how key players can exploit these forces to position themselves at a strategic advantage.
Download the whitepaper to know more.