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Accelerated New Product Introduction Through Global Competitive Benchmarking
For a Leading North American Material Handling Equipment Company
Before launching any new product in market, it is imperative to know the micro & macro-economic factors of the market, local homologation & safety standards and most importantly consumer preferences, for success of product.
Learn how LTTS has helped global material handling OEM in formulating product specifications for upcoming forklift to be launched in 14 different countries.
Business Value Delivered:
- Conducted competitor products study: 50+
- Users profile studied: 100+
- Number of countries covered for benchmarking: 14
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